SEO involves a variety of techniques and strategies, including:

• Keyword research: Identifying the keywords and phrases that potential customers are using to search for products or services related to your business.
• On-page optimization: Optimizing the content and structure of a website to ensure that it is easy to navigate and understand for both users and search engine crawlers.
• Off-page optimization: Building links from other websites to your website, which can improve your website's visibility and ranking.
• Content creation: Creating high-quality, informative, and engaging content that addresses the needs and interests of your target audience.
• Technical SEO: Ensuring that the website is technically sound and can be easily indexed by search engines.
• Measuring and analyzing: Measuring the results of your SEO efforts, analyzing the data, and making changes as needed to improve performance.

It is important to note that SEO is a long-term strategy and it takes time to see the results. Also, Search engines algorithms are always changing so it's important to stay updated with the latest SEO trends and best practices to be able to adapt and improve the website's performance.

Overall, SEO is an important aspect of digital marketing, it can help to increase the visibility of your website in search engine results pages, and drive more targeted traffic to your website, which can ultimately increase your sales and revenue.