SMO involves a variety of techniques and strategies, including:

• Social Media Integration: Integrating social media sharing buttons and widgets on the website to make it easy for visitors to share the content on their social media profiles.
• Social Media Content Creation: Creating high-quality, engaging, and shareable content that is optimized for social media platforms.
• Social Media Engagement: Actively engaging with followers, responding to comments and messages, and building relationships with influencers.
• Social Media Advertising: Running paid advertising campaigns on social media platforms to reach a larger audience and drive more traffic to the website.
• Measuring and Analyzing: Measuring the results of your SMO efforts, analyzing the data, and making changes as needed to improve performance.

Similar to SEO, SMO is also a long-term strategy and it takes time to see the results. Also, it's important to stay updated with the latest social media trends and best practices in order to optimize the content and engagement on different platforms.

Overall, SMO is an important aspect of digital marketing and it can help to increase brand awareness, drive website traffic, generate leads, and ultimately increase sales. By utilizing the power of social media, businesses and organizations can connect with their target audience and expand their reach in a cost-effective way.